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Contents.Rationale TV Everywhere services were developed in an attempt to compete with the of, where consumers drop traditional pay television subscriptions in favor of accessing TV content exclusively through over-the-air television and/or online on-demand services, including, and other sources. Authenticated streaming and video on-demand services allow traditional television providers to directly compete with these competitors, and add value to existing television subscriptions in an effort to retain subscribers.In particular, broadcasters and providers have emphasized the use of TV Everywhere services to allow access to their content, on devices such as personal computers,. History Precursors first introduced a TV Everywhere-like concept with, a service which allowed users to stream from its networks either live or on-demand through a website.
Username And Password Rapidshare Premium Account 2012 Olympic Medals List
However, access to ESPN360 was restricted to the users of who had negotiated deals with ESPN to offer the service; a model closer in nature to cable television carriage. Similar tactics were soon used by several other channels, such as (who used the technique to restrict access to its Game Extra service for ).
David Preschlack, ESPN's executive vice president for affiliate sales and marketing, foresaw a future in the model, believing that access to exclusive content would soon play a greater role in competition between high-speed internet providers. However, the model was deemed a violation of the principles of by some critics. Introduction and adoption In 2009, announced an initiative known as TV Everywhere, a set of principles which were 'designed to serve as a framework to facilitate deployment of online television content in a way that is consumer friendly, pro-competitive.' The concept would enable users of their respective cable television services to access live and on-demand online content from channels that they subscribe to by using an account-based authentication system. TWC CEO believed that the TV Everywhere principles were 'good concepts' that are 'likely to be the general direction for all TV networks and all the distribution connections that are out there.'
That summer, both TWC and began trials of services based on the system; was an early supporter of the system, providing access to and content as part of the trials. Comcast officially launched a public beta of its TV Everywhere-based portal, Xfinity Fancast, in December 2009 for all double-play television and internet customers. Afterwards, other providers began to follow suit.In 2010, broadcasters and television providers began a wider roll-out of TV Everywhere-based services; for the, offered live and video on-demand access to events throughout the Games that required users to authenticate for access. Also in February, launched HBO Go, a video on demand service exclusive to HBO subscribers on participating providers. In September 2010, would begin launching an array of TV Everywhere-based services, including (a successor to ESPN360 offered to ESPN television subscribers), and similar apps for and.In August 2011, became the first over-the-air network to restrict on-demand access with a TV Everywhere-based system; 'next day' on-demand episodes (either through its website or, itself a joint venture between Fox, and at the time) would only be available online to users authenticating themselves as a subscriber to a cable or satellite provider, or those who subscribe to the Hulu Plus service. All other users would be subject to an 8-day delay.
On September 1, 2011, fellow Fox property (a network dedicated to the, operated in partnership with ) also launched a TV Everywhere service known as BTN2Go. Expansion Matt Strauss, Comcast senior vice president of digital and emerging platforms, considered the to be a 'watershed' event for TV Everywhere services; announced that a total of nearly 10 million authenticated devices accessed its online coverage during the Games across both the NBCOlympics.com site and NBC Olympics Live Extra app; in particular, parent company Comcast accounted for 3.3 million devices from 1.5 million users. Following the Games, the service was rebranded as NBC Sports Live Extra to serve as a general streaming app for the division.TV Everywhere services also began to appear in Canada in the early 2010s, with the Canadian launch of in 2012, and the 2013 announcement of TV Everywhere services from (beginning with, and also including ) and (beginning with ). The majority of Canadian broadcasters are; both Bell and Shaw operate and national satellite television services.In May 2013, ABC released its Watch ABC, which allows viewers on participating providers to access live streams from participating ABC affiliates. In December 2013, ABC confirmed that it would impose a similar restriction to Fox for 'next day' on-demand episodes beginning on January 6, 2014, with 7-day exclusivity for authenticated users and Hulu Plus subscribers. NBC unveiled its own plans for a similar TV Everywhere app to its affiliate board in April 2014.In November 2015, after negotiations surrounding and infrastructural mandates (including a proposed requirement that the games only be available through the league's existing apps), reached a three-year deal with Fox to allow it to offer in-market online streaming on Fox Sports Go (though streamed using infrastructure) for the 16 teams that it holds regional rights to through the division.
In December 2015, a long hold-out on the concept, launched Discovery Go, a centralized TV Everywhere service and mobile app for, as well as its array of sister networks. Reception The TV Everywhere concept has been met with mixed reception. Some broadcasters were initially hesitant to introduce TV Everywhere services, with concerns that they might affect advertising revenue and not be adequately counted. President Rick Carnes praised the TV Everywhere concept and other recent developments for helping to provide easier, legal access to premium content online.Media activists have criticized the concept as protecting the existing, regionalized of multichannel television by tying digital content to traditional television subscriptions, thus harming fully competitors. Believed that 'under the 'TV Everywhere' plan, no other program distributors would be able to emerge, and no consumers will be able to 'cut the cord' because they find what they want online. As a result, consumers will be the losers.' A 2010 report by made similar arguments, contending that TV Everywhere was an act of by the cable industry, and arguing that 'by tying programming to local cable subscriptions, while denying content to pure online TV distributors, the incumbent industry hopes to artificially reproduce the lack of competition for TV distribution to which it is accustomed, based on geographical fiefdoms and turf.'
The denied many of Free Press' arguments, stating that it was 'an effort to ensure more content than ever is distributed over the Internet at no extra charge to consumers.' In July 2014, BTIG analyst Richard Greenfield criticized the video on demand services offered through TV Everywhere systems for being ad-supported. In examples from and, he noticed that ads often repeated, and that in TNT's case, its version of an episode of included 20 minutes of unskippable ads across 45 minutes of programming.
In conclusion, he contended that viewers would rather wait for programs to appear on subscription streaming services rather than use TV Everywhere services. Viewer awareness Despite efforts by broadcasters to educate viewers on TV Everywhere services and how to utilize them (including Fox, which produced a promotional video starring as her character, describing the process as being less painful than ), critics and end-users criticized the registration and authentication processes for being frustrating and difficult.